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Case study · Startup

Jérémy, 39, founder of an environmental startup

A year after launching his startup, Jérémy had a grant and a solid project, but struggled to be taken seriously by large companies and investors. He visited three coworking spaces in Montreal. Here is why he chose his, and what changed after three months.

A real Hedhofis member. The first name has been changed.

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His situation

From engineer to founder

Jérémy launched his startup a year ago, after leaving his job as an environmental engineer at a Montreal consulting firm. He is building a SaaS platform that helps manufacturing SMEs measure, track and reduce their GHG emissions, to meet Canada’s new carbon disclosure requirements.

His small team is about to grow: he is actively looking for a co-founder with a business profile and hopes to hire about ten people within a year. He has secured a grant and is in talks with a few cleantech venture capital investors.

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His day-to-day

A typical work week

Product first, but plenty of meetings and networking to move the company forward.

45%

Product development

  • Platform
  • Carbon footprint algorithms

25%

Meetings

  • Pilot clients
  • Investors

20%

Networking

  • Environment and innovation ecosystem

10%

Monitoring and funding

  • Regulatory watch
  • Fundraising
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His problem

A solid project, credibility still to build

Jérémy was working out of a small office in Verdun. Despite his grant and a solid project, he struggled to be taken seriously by sustainability directors at large companies and by cleantech investors.

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1

His business address
It hurt his credibility with large companies.

2

Meetings in his office
Hosting clients and investors in a small office did not help his case.

3

His isolation
Quebec’s environmental sector is a tight-knit community: connections and referrals open doors, and he was cut off from the green tech ecosystem.

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His search

Three spaces visited in Montreal

Jérémy is targeting the Tour de la Bourse in Montreal, where innovation and green economy players are concentrated. His budget: $3,500 to $5,000 a month.

Space A · General coworking space downtown

  • Good address, varied clientele
  • Nice meeting room

The catch: no ties at all to the environmental or cleantech ecosystem. The community is mostly marketing agencies and HR consultants. A nice storefront, but the wrong soil.

Space B · Hedhofis Square Victoria

His pick

  • Innovation hub specializing in cleantech, circular economy and clean technology startups
  • Built-in partners: Écotech Québec, Fondaction, a few carbon certification firms
  • Regular events: GHG conferences, regulatory workshops, startup demos for investors
  • $4,250 a month, including 40 hours of meeting rooms and access to events

Space C · Human-scale coworking, about sixty members

  • Strong in R&D and product development, access to labs and researchers
  • $3,000 a month, very attractive

The catch: less focused on commercialization and investor networking, and an 8- to 12-week selection process.

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Results after three months

An address and a network that match the project

Three months in, Jérémy meets clients in a real meeting room and works alongside other cleantech founders every day.

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AvantA residential address in Verdun on his presentations

AprèsThe address of a recognized cleantech hub in Montreal

AvantClient meetings in cafés

AprèsA professional meeting room with a screen, instant credibility

AvantIsolated, no network in the green ecosystem

AprèsSurrounded by cleantech founders, daily exchanges

AvantStruggling to find a serious co-founder

AprèsA promising candidate met at an event

AvantLittle visibility with specialized investors

AprèsPitched to 3 cleantech venture capital funds at an in-house event

AvantRegulatory monitoring done alone

AprèsAccess to workshops on the new federal carbon requirements

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Key takeaways

Choose the soil, not just the storefront

For a startup, the workspace is also a business development tool.

Community before address

Space A had a great address, but no connections in his sector.

A tight-knit field

In Quebec’s environmental sector, referrals open doors. Being surrounded by the right people is worth a lot.

Rooms to host clients

A meeting room with a screen changes how clients and investors see you from the first meeting.

Plan for growth

A co-founder to find and about ten hires planned: the space has to keep up with the team.

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Why this choice

Strategic as much as practical

The space meets all his needs. Parking, access to the REM and proximity to his manufacturing clients make it a strategic as well as practical choice. And the podcast studio, a bonus he hadn’t planned on, is already part of his plans to launch a content series on carbon regulation.

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Frequently asked questions

Choosing a coworking space

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It depends on its community. Jérémy pitched to three venture capital funds at an in-house event. Before choosing, ask which events are organized and who attends them.

Jérémy was aiming for $3,500 to $5,000 a month for his team. Compare what the price includes, such as meeting room hours and events, not just the rent.

Space C, at $3,000 a month, was very attractive, but less focused on commercialization and investors, with an 8- to 12-week selection process. For Jérémy, the network was worth the difference.

Yes. The trial day is free and comes with no commitment, at all eight of our locations. Fill out the form at the bottom of this page to book it.

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Visit a space

Come see the community up close

Book a visit or a free trial day, with no commitment, at any of our eight locations. A leasing manager will get back to you Monday to Friday.

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Network access

One membership, eight locations

Access to all eight locations in the network is included with some plans and available as an option with others. You work here most of the time, then settle in Longueuil, Old Montreal or Quebec City when your day takes you there.

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