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Case study · Consultant

Alexandre, 41, business development consultant

Alexandre rented hotel rooms to meet his clients, and his home address was on his business cards. He felt he was losing credibility with decision-makers. Here is how he chose his space in Trois-Rivières, and what changed after three months.

A real Hedhofis member. The first name has been changed.

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4.9★★★★★from 197 Google reviews across our eight spaces

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His situation

A job that is 80% relationships

Alexandre helps Quebec manufacturing SMEs grow their sales: new markets, strategic partnerships, tenders. He has been self-employed for two years, after a long career in sales management. He handles 3 to 4 mandates at a time and bills between $8,000 and $12,000 a month. His work is 80% relationships: he is constantly on the road, on the phone or in meetings.

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His day-to-day

A typical work week

Most of his time is spent with clients and partners.

40%

Meetings

  • Clients and partners
  • In person or by video

30%

Proposals

  • Writing proposals
  • Preparing pitches

20%

Calls and file follow-up

10%

Monitoring and networking

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His problem

The home office had become a drag

Alexandre worked from a home office in Trois-Rivières. It worked well at first, but not anymore.

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1

Hotel rooms for every meeting
Between $150 and $250 each time, and an image that lacked consistency.

2

His home address
On his business cards, it bothered him more and more.

3

His credibility
He felt he was losing it with company decision-makers.

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His search

Two spaces visited

Alexandre is looking in Trois-Rivières, but he has needs all over Quebec. His budget: $1,000 to $1,500 a month.

Space A · Traditional business centre, corporate style

  • Prestigious address on Sherbrooke, well-equipped meeting rooms, professional reception
  • Business address service available
  • $850 a month for a small windowless office, business address included, meeting rooms at a reduced rate

The catch: very little community. It is mostly private offices rented to established professionals.

Space B · Hedhofis Trois-Rivières

His pick

  • Professional, human-scale coworking
  • Mixed clientele: consultants, accountants, lawyers, real estate brokers
  • 4 modern meeting rooms bookable through an app, including one for 8 people with a presentation screen
  • Business address included
  • Private office at $1,050 a month
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Results after three months

Over $1,500 a month saved on hotel rooms

The serious atmosphere, the professional clientele and the well-equipped rooms match exactly the image he wants to project. And the 8 client meetings he now holds on site each month save him over $1,500 in hotel room rentals.

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AvantA home address on his business cards

AprèsA business address in downtown Trois-Rivières, plus corporate addresses at the other Hedhofis locations

AvantHotel room rentals at $200 each time

AprèsRooms included in the membership across Quebec: about $1,500 saved a month

AvantMeetings in impersonal hotel lobbies

AprèsModern rooms, and his logo on his office door

AvantNo local network of professionals

AprèsConnected with a lawyer at the coworking space, who brought him a client

AvantFeeling like “just a contractor”

AprèsThe image of an established, credible consulting firm

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Key takeaways

A sales positioning tool

His number one criterion was neither the wifi nor the coffee, it was the image he projects to clients. Choosing a space whose members resemble his own clients was his most strategic decision.

Image before price

The business centre was cheaper, for a small windowless office and no community.

Rooms to host clients

Eight meetings a month on site instead of at a hotel: the savings exceed the price of his office.

Members like his clients

Consultants, accountants, lawyers: a community that mirrors his own clients.

A network that refers

A lawyer at the coworking space has already brought him a client.

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In his words

A different dynamic from the first few minutes

“My clients now see a proper business address, an equipped conference room, a screen with my logo. It completely changes the dynamic in the first few minutes of a meeting. I should have done this on day one.”

Alexandre, business development consultant

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Frequently asked questions

Choosing a coworking space

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For Alexandre, yes: at about $200 a room and eight meetings a month, he saves over $1,500 a month, more than the price of his private office.

Yes. A business address was included with Alexandre’s private office. Hedhofis also offers the corporate address on its own, starting at $79 a month.

Hedhofis has eight locations in Quebec. Network access is included with some plans and available as an option with others.

Yes. The trial day is free and comes with no commitment, at all eight of our locations. Fill out the form at the bottom of this page to book it.

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Visit a space

Come see the space up close

Book a visit or a free trial day, with no commitment, at any of our eight locations. A leasing manager will get back to you Monday to Friday.

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Network access

One membership, eight locations

Access to all eight locations in the network is included with some plans and available as an option with others. You work here most of the time, then settle in Longueuil, Old Montreal or Quebec City when your day takes you there.

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